The People Behind First Impressions
Over a Decade of Helping Businesses Grow
My professional journey began in a call centre environment, where I soon transitioned into various sales roles, both office-based and field sales. Eventually, I found my true passion in the world of lead generation.
Throughout my career, I’ve always enjoyed working with people. I’m genuinely curious about their stories, eager to learn about their roles, and understand their unique requirements.
While many believe that sales is all about pitching, I see it differently. For me, it’s about listening. By truly understanding others’ needs, you can ask the right questions, share the most relevant information, and guide the conversation towards the next steps in the sales cycle.
At First Impressions, we take a different approach to lead generation. We don’t just focus on volume – we focus on quality. Our strategy is closely aligned with each client’s business objectives. We care deeply about delivering the best results, continuously reviewing our performance and actively seeking new opportunities, even when they’re not immediately obvious.
We usually partner with businesses offering complex or bespoke services, often with high-value deals and long sales cycles. If that sounds familiar, and it matters to you how your business is represented over the phone, in an email, or on a video call, you’ve come to the right place!
I’ve built a brilliant team who genuinely care about the work they do and the clients they support, helping them grow through thoughtful, human-led outreach. I am very proud of the work we do and if what I have written speaks to you, I hope to have the opportunity to learn more about your requirements.
Managing Director
Meet The Team
Meet our passionate team of new business experts. All clients receive input from the Director, Account Manager and the Account Executive assigned to their account.
Laura
Managing Director
Before founding First Impressions in 2011, I held a number of sales roles in advertising. While the team has grown over the years, I remain closely involved in our client accounts alongside managing the team. I love shaping campaign strategies, finding fresh angles, and nothing is more rewarding than seeing a client win business from a lead we uncovered.
Lauren
Account Manager
After completing a graduate scheme in marketing and PR, I’ve held roles in product proposition and strategy with companies such as Nationwide and RAC. I have been with First Impressions for several years now and I really enjoy getting to know each client’s business so I can develop strategies which identify new opportunities aligned to their goals.
Kristella
Account Executive
With over three years of experience in digital marketing, I've managed campaigns, developed marketing strategies and worked closely with clients to deliver measurable results across both B2B and B2C sectors. At First Impressions, I'm focused on growing our digital presence while supporting clients with lead generation strategies that help uncover new business opportunities. I enjoy building strong client relationships, finding creative solutions and seeing campaigns make a real commercial impact.
Sarah
Account Executive
With nearly 25 years of sales experience, including roles at Cadbury and Yellow Pages, I’ve developed a strong instinct for what drives successful outreach. I joined First Impressions in early 2020 and enjoy working across multiple accounts and industries. I’m passionate about generating new business for our clients and always go the extra mile to deliver great results.
Nicola
Assistant to Managing Director
With a strong background in customer service, I made the decision in 2023 to pivot into an administrative role to take on a new professional challenge. Now at First Impressions, I support the team by helping to manage the inboxes, research data and keeping day-to-day operations running smoothly – enabling them to concentrate on delivering great results for our clients.
Hannah
Account Executive
I started my sales career in real estate, where I was awarded qualifications for various sales training. Working at First Impressions, I take pride achieving results for our clients and finding the right opportunities to present to them. I also really enjoy learning about different industries and how each of them operates.