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A Smarter Approach to Lead Generation

At First Impressions, we take a different approach to lead generation. We don’t just focus on volume, we focus on quality. Our strategy is closely aligned with each client’s business objectives. We care deeply about delivering the best results, continuously reviewing our performance and actively seeking new opportunities, even when they’re not immediately obvious.

We work as an extension of your team, handling everything from configuring the email server and ensuring GDPR compliance, to setting up IT systems and building your prospect database. We also manage all email responses and follow-up calls, so you don’t have to.

Our Approach, Step by Step

1. Understand

  • Business Objectives
  • Customer Profile
  • Values and Tone
  • Define Campaigns

2. Account setup

  • Create Pseudonym name
  • Create Email/Domain
  • Set-up Hubspot CRM
  • GDPR Compliance

3. Outreach

  • Build Prospect Database
  • Cleanse/Dedupe Data
  • Write Email Copy
  • Telephone Target Prospects

4. Management of sales pipeline

  • Create and manage call-back reminders
  • Keep in touch with prospects after meeting or proposal
  • Re-approach hot prospects / prospects with contract review dates

5. Meetings and opportunities

  • Prepare for discovery calls / research prospect
  • Host discovery calls or joint with the client
  • Handle meeting admin / diary management

6. Reporting and review

  • Review campaign prospect feedback
  • Prepare activity statistics for the report
  • Present report and new campaign ideas to client
Why Businesses Choose Outsourcing?

Why Businesses Choose Outsourcing?

New to outsourcing business development? We compare the benefits of outsourcing Vs in-house employment, things to consider and demonstrate the potential cost savings.

Learn more about outsourcing

Why Clients Trust First Impressions

"The team at Fi took their time to get to know our business and the services we offer, which meant we had full trust that they would represent us well when speaking to our target prospects"

"The team at Fi took their time to get to know our business and the services we offer, which meant we had full trust that they would represent us well when speaking to our target prospects"

"They were able to progress opportunities independently to a point where they were fully qualified and then passed over to our account managers to develop further and provide quotations."

Chief Commercial Officer, Cyber security company

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