The Lead Generator
We developed our Lead Generator package after years of delivering lead generation services on a day-rate basis. Drawing on evidence of what consistently delivered the best results, we built a package combining email marketing, telemarketing, and ongoing pipeline management.
It’s now our flagship service – delivering consistent, high-quality leads across a wide range of sectors.
Email marketing continues to be one of the most effective ways to reach hundreds of prospects each month, despite the evolving landscape. When combined with targeted calls and pipeline nurturing, the results speak for themselves.
How it works
The Lead Generator is a structured monthly process:
Step 1: Targeting the right prospects
We start by getting to know your business and goals. Are you looking for quick wins or long-term, high-value clients? Launching a new service or product? Do you have a great case study we can use to open doors?
From this, we create a strategy and build a tailored database of verified email addresses — targeting by job title, location, and sector.
We can also work from your existing data to re-engage lapsed clients, follow up on past quotes, or uncover new opportunities with current clients.
Step 2: Copywriting and email outreach
We create a new email domain to protect your reputation and configure the server to maximise deliverability, based on our years of experience.
We then write personalised, professional copy that feels human, warm, and always includes a clear call to action – typically a call or meeting. All emails are fully GDPR-compliant.
Our campaigns consistently outperform industry benchmarks for open rates, replies, and minimal unsubscribes.
We also manage your campaign inbox — handling every reply and only passing on qualified leads or meetings, so you only need to step in when there’s a clear opportunity.
Step 3: Telemarketing and follow-ups
We call high-potential prospects who’ve received your emails. We prioritise those who have engaged with the campaign, visited your website, or match your ideal client profile.
We also have a “phone-first” policy for managing the sales pipeline, whether that be to keep in touch, chase meeting feedback, and reapproaching prospects for contract renewals and tenders.
Step 4: Reporting and planning
Each month, we send you a clear report covering emails sent, calls made, website clicks, and leads generated.
We will discuss each opportunity and make you aware of any prospective companies who we have added to the pipeline.
As we are ‘front line’ communicating directly with your prospects, we also share with you valuable market insight, campaign feedback, or competitor intel gathered on your behalf.
Then we agree on the plan for the next month — and go again!
What's included?
- Cleansed prospect database
- Strategy and campaign management
- Professionally written email copy
- GDPR-compliant email marketing
- Targeted telemarketing
- Full reporting and planning
£2,495 + VAT per month
“We’ve worked with FI for many years and have always valued their consultative approach. "
"They’ve invested time to really understand our business, what makes us special, and why clients might want to work with us, so that when they’re communicating with potential clients on our behalf, they encapsulate our values. They’re proactive, very smart, enjoyable to work with, and feel very much like part of our in-house team”
Managing Director, Digital Development Agency